Training the Perfect Client to Help Your Business Grow

Training the Perfect Client to Help Your Business Grow

Ah, freelancing. If it wasn't for the clients and the constant threat of starvation, it'd be the sweetest gig around.

The good news is, I can teach you how to train better clients, and that might end up going a long way towards solving your starvation issues, too. Whether you're a graphic designer, a video producer, a writer, or a freelancer of another feather, my own decade as a pen-for-hire has given me no small amount of experience when it comes to training clients.

In this and future articles, I'll be showing you how to get your clients to communicate better, to give you actionable feedback without a lot of back-and-forth, and to create more value for you as you do a better job for them.

It's such a good-spirited win-win symbiotic situation that I almost want to break into song.

But I'll spare you...for now.

The Editing Robots are Coming. Now What?

The Editing Robots are Coming. Now What?
Photo: yeowatzup License: Creative Commons

Have you noticed that for all the exciting technology we have, all the incredible technical prowess, we seem to be telling subpar stories these days?

We live in a entertainment world where the modern Spiderman franchise has been rebooted three times since 2002, sequel movies are rolling over higher and higher numbers at the end of their titles, and the crop of summer blockbusters shrinks with each passing year. Why is this? We have the most powerful and sophisticated technology at our fingertips, and yet it seems all we can do is remake films from the past. Why?

We can sit here and debate whether or not CGI is the problem, or whether or not production house budgets are the problem, or any other “problem”. Or, we can look at this from another angle:

How to Write a Creative Proposal That Reels in Video Clients

Photo: ToGa Wanderings License: Creative Commons

You didn't sign up for this.

You'd rather be shooting video or editing it to perfection.

But here you are at your keyboard again, stressing about what to say in your next client proposal.

Sound familiar?

Navigating the confusing world of proposals is a challenge many video professionals must face. The best clients - clients everyone wants to work with - expect to see them before they'll consider hiring you.

For every available project, clients have stacks of proposals to choose from. How can you make yours stand out from the rest and make an unforgettable impression?

Keep reading to find out.

How to Build a New Video Client's Trust

How to Build a New Video Client's Trust

Building credibility so that people will hire you is just the first step in developing a lasting relationship with new clients.

It's what happens next - how you navigate the beginning of the project - that can make or break you. Those first few encounters are the perfect opportunity to increase the trust you've already built... or make clients question their decision to hire you.

With the right strategies, you can set things up to go as smoothly as possible. This won't just make it easier for you. It'll also help clients trust in their decision to hire you, giving them the peace of mind to let you do your job without interference and hire you again when the time is right.

Here are a few major areas where video professionals go wrong. Pay attention to these in your own business, and you'll strengthen clients' trust at the beginning of your projects.

What Video Game Developers Know About Video-Editing

What Video Game Developers Know About Video-Editing

In the world of video-editing, you won’t hear the name Saturo Iwata mentioned very often. You may have come across this name around the Internet in recent days, or if you grew up playing video games like I did, you might know who this person is. Saturo Iwata was the president of the video game company, Nintendo, and he died July 11. Unlike many game corporation presidents, however, Mr. Iwata was first a game developer. Among his achievements were bringing games like Kirby: Dreamland and Smash Bros. to fruition, as well as helping release the Nintendo DS and the Wii.

So why is he relevant on a blog about video-editing? While Mr. Iwata’s world was video-game development and design, the overarching goal of making games is exactly the same as good video-editing: connecting people to stories through emotion.

In his 2005 keynote at the Game Developers Conference, Mr. Iwata defined successful game creation as this: “Like any other form of entertainment media, we must create an emotional response in order to succeed. Laughter. Fear. Joy. Anger. Affection. Surprise. And most of all: pride in accomplishment. In the end, triggering these feelings from our players is a true judgment of our work.” (1) Likewise, when we trigger the emotions in our audience, we are succeeding at our job as videos editors.