Avid Media Composer Quick Transitions

Quick Transitions are a simple way to speed up the editing process. You probably already use the "\" key to open up Quick Transitions to set a dissolve. But do you know you can access nearly any transition you use from here?

When you open up Quick Transitions there are a few default options. These are a little different depending on the version of Media Composer you are running but they should include at least: Dissolve, Film Dissolve, Film Fade, Fade to Color, Fade from Color and Dip to Color.

How Hubspot Uses Video to Drive Traffic and Charm Customers

Hubspot commercial videoPhoto: stevegarfield License: Creative Commons

In my last post, I covered how outdoor clothing company Patagonia uses video to engage visitors and drive sales.

But because Patagonia is a large retailer, their business might not look like your business. You might be wondering whether their tactics can work in your niche.

That’s why this case study focuses on a completely different kind of business. You’ll see how, Hubspot, an incredibly successful B2B software company, is using video to clean up in the inbound marketing niche.

As you’ll see below, using commercial video strategically can work for any business, no matter its size or niche.

Keep reading to find out how Hubspot does it…

Patagonia: A Commercial Video Success Story

Patagonia commercial videoPhoto: michael pollak License: Creative Commons

Commercial video offers an exciting opportunity to connect with viewers and turn them into customers. Video creators have total control over the information inside, and they can package it in ways that are easy for prospects to consume and enjoy.

In this series of posts, I’ve already touched on different commercial video applications and video’s unique advantages over written content.

With that being said, there’s no substitute for checking out a real company that’s already using video effectively to see the principles in action. You can draw inspiration from what’s working well and apply it in your own business.

Let’s take a look at how Patagonia, an outdoor clothing company, is using video to stand out from competitors, connect with prospects, and drive sales.

What is the best video editing software?

So, you have a bunch of video and you want to edit it together into something that tells a story — you're going to need some video editing software. Which video editing software you ultimately choose is going to depend on a number of factors ranging from what capabilities you need to how much you are willing to spend. To the extent that it helps, we'll break the contenders down into categories.

These days, professional video editing software often means one of Avid Media Composer, Adobe Premiere Pro or Apple Final Cut Pro. Each of these are packed with features to get you from a collection of source footage to a final cut as quickly as possible and with the highest quality possible. That said, each has its own approach to video editing and one may be better suited to a particular workflow than another. Beyond that are considerations as to what other software is either bundled or available as an option — typical video editing software systems extend beyond the core features of non-linear editing software and often support advanced color grading, motion graphics, visual effects and multi-channel audio processing.